Roblox Game Acquisitions

Why acquire now

For most of Roblox's history there was no official way to buy an established experience. Deals happened informally, and account sales — the workaround of that era — were and remain prohibited. That changed in December 2024, when Roblox shipped official experience ownership transfer on the Creator Hub: an experience can now move between owners through the official flow — with the deal terms documented in a written agreement — without anyone touching an account.

A documented acquisition wave followed. Per Bloomberg's July 2025 coverage, seven of the fifteen highest-earning games on Roblox had been purchased from their original creators by mid-2025. The reported deals that defined the wave:

Two theses drive the buying. Established experiences arrive with an audience that would cost serious acquisition spend to build from zero, and many are under-monetized relative to that audience — operational upside an experienced operator can capture. Most of these deals still close off-market, through private outreach and gated networks. Romarket's bet is that this market works better in public.

What you can verify before you buy

Acquisition risk on Roblox is mostly information risk. Every listing is structured to separate what the platform can attest from what the seller claims:

Your diligence job is the cross-check: do the seller's revenue and retention claims look plausible against the Roblox-sourced visit and concurrency numbers? At acquisition sizes, ask for analytics exports — not just screenshots — before you put a written offer together.

How games are priced

Most Roblox game deals price at roughly 1-12 months of gross revenue; durable top games have reportedly traded around 2-5x annual revenue.

As a starting frame, genres with stronger retention and monetization durability command higher multiples of monthly gross revenue:

• Roleplay — about 14x monthly gross revenue
• Tycoon — about 12x monthly gross revenue
• Simulator — about 10x monthly gross revenue
• Fighting — about 8x monthly gross revenue
• Obby — about 6x monthly gross revenue
• Other — about 8x monthly gross revenue

Within that range, price moves on durability you can verify: retention curves, revenue concentration, update cadence, and clean IP ownership. For the reported numbers behind the framing, read how much Roblox games sell for, or frame a specific target with the free valuation calculator.

For sellers of larger games

If you operate a game with real monthly revenue, the published fee schedule is the pitch: 3% on completed sales above $50,000, zero listing fees, zero retainers, and no negotiated success fees. You pay nothing unless your sale completes — compare that to broker networks where fees are private and set deal by deal.

One honest trade-off: Romarket listings are public. That is what brings you buyers you have never met, but it means deciding deliberately what to publish before a letter of intent and what to hold for committed buyers:

• Publish pre-LOI: genre, headline Roblox metrics, a revenue range with proof, and the growth trend — enough for qualified buyers to self-select.
• Hold for diligence: granular monetization breakdowns, source and systems detail, contractor arrangements, and anything a competitor could act on. Share those after a buyer has demonstrated intent.

Thinking about an exit? Start with the guide on how to sell your Roblox game.

Deal process, end to end

1. 1

   Shortlist targets

   Filter the marketplace by revenue, MAU, genre, and asking price to build a shortlist that fits your thesis.

2. 2

   Inquire and run diligence

   Message the seller, request analytics exports, and cross-check claims against Roblox-sourced metrics — the due-diligence steps in the buying guide walk through exactly what to ask for.

3. 3

   Put it in writing

   At acquisition sizes, a written purchase agreement covering the assets, IP, and any transition support is strongly recommended — it documents the deal the official transfer executes. This is general information, not legal advice.

4. 4

   Coordinate secure payment

   Buyer, seller, and Romarket coordinate payment against the written agreement and verified ownership transfer.

5. 5

   Official ownership transfer

   The seller moves the experience to you through Roblox's official ownership transfer flow — no account ever changes hands.

6. 6

   Verify, then release

   You confirm the experience and everything agreed actually arrived; only then are funds released to the seller, minus the platform fee.

Acquisition questions, answered